Vancouver-based fintech Mogo has announced a bold new chapter in its crypto journey, unveiling plans to allocate up to $50 million toward building a strategic Bitcoin reserve. This move, authorized by Mogo’s Board of Directors, is part of the company’s broader strategy for long-term capital preservation and product innovation.
Mogo, which made history in 2018 by launching Canada’s first Bitcoin account and was among the earliest North American firms to add Bitcoin to its balance sheet, is now doubling down on its commitment to the digital asset. Co-founder and President Greg Feller emphasized that this decision is rooted in “deep conviction” and a disciplined, multi-year approach. Rather than making a single, large purchase, Mogo will acquire Bitcoin through staged investments over time, ensuring sufficient working capital for its core business operations.
A key aspect of this strategy is the introduction of a “Bitcoin hurdle rate.” Mogo will now evaluate all capital deployment decisions—whether mergers and acquisitions or internal investments—against the expected long-term return of holding Bitcoin. If an opportunity cannot outperform Bitcoin’s projected return, Mogo will pass on it, setting a new standard for capital discipline within the organization.
This approach positions Bitcoin not just as a treasury asset, but as a strategic benchmark for value creation across the company. Feller describes this as a “dual-compounding model,” where Mogo aims to scale both its operating business and its Bitcoin reserve in tandem, targeting over a billion dollars in enterprise value.
Mogo is also encouraging Bitcoin education among its users, providing resources to help members understand the asset’s role in financial independence, while stopping short of promoting it as a default solution.
With this long-term commitment, Mogo is positioning itself at the forefront of the evolving landscape of digital finance, aiming to lead in how capital is stored, allocated, and measured in the years ahead. Mogo is publicly traded on the Toronto Stock Exchange and NASDAQ under the ticker MOGO.
