In a move to promote sustainability and encourage responsible e-waste disposal, Apple is reportedly rolling out a new month-long in-store promotion that rewards customers for recycling old electronics — even if they’re not Apple-branded. According to recent reports, customers who bring in used electronic devices for recycling could receive up to 10% off select Apple accessories, with a maximum discount of $20.
The offer is expected to apply to a range of Apple products, including AirPods, AirTags, Apple Pencils, Apple Watch bands, MacBook cases, and other peripherals. What makes this promotion stand out is its inclusivity — unlike Apple’s usual trade-in program, which typically provides credit only for specific Apple devices, this initiative appears to accept non-Apple electronics that are otherwise not eligible for credit.
Apple has long provided recycling options both online and in-store. While its standard trade-in program allows customers to exchange eligible Apple devices for store credit or gift cards, many older or third-party items don’t qualify. This Earth Day-inspired promotion opens the door for those with outdated or unsupported electronics to still get something in return — a rare discount on accessories that rarely go on sale outside of major shopping events like Black Friday.
While full details are still emerging, the campaign seems designed to not only reduce electronic waste but also introduce new users to Apple’s ecosystem by offering value on accessories. It remains unclear if the promotion will be limited to U.S. stores or expand internationally.
Stay tuned to your local Apple Store or Apple’s official site for updates, and if you’ve got unused tech lying around, this might be the perfect time to give it new life — and enjoy a little discount while you’re at it.
