Despite ongoing economic headwinds and unpredictable global shifts, Canada’s tech industry is showing remarkable resilience — and even optimism.
That’s according to the 2025 Corporate Confidence Survey by Vancouver-headquartered Vivreau, a North American leader in sustainable water solutions. The survey gathered perspectives from business leaders across multiple sectors — including technology, finance, hospitality, and law — to understand how they’re responding to current challenges and where they see opportunity.
We sat down with Pam Campbell, Vivreau’s Senior VP of Finance and Operations, to discuss the report’s findings and the emerging trends that matter most to Canada’s tech community.
Resilient and Forward-Looking Leadership
“We wanted to capture a real-time view of how Canadian companies are preparing for the future,” said Campbell. “The insights we uncovered point to confidence, innovation, and sustainability as the core themes driving business resilience.”
Among the standout insights: 96.7% of tech executives said they feel confident about navigating uncertain economic conditions. This level of optimism reflects a mindset focused less on risk and more on opportunity.
Tech Budgets Reflect Innovation-First Strategies
According to the report, over 90% of Canadian tech firms plan to invest significantly in technology and digital transformation over the next year. These investments range from cloud infrastructure and cybersecurity upgrades to artificial intelligence and automation tools.
Workforce development is also top of mind. Nearly 60% of tech companies are prioritizing employee training and development, highlighting a strong commitment to long-term growth and talent retention.
Rethinking Supply Chains and Sourcing
In response to global disruptions, many tech leaders are making strategic adjustments to how they source goods and services. Half of those surveyed are shifting toward local suppliers, and more than a third are diversifying their supply base. These shifts are aimed at improving supply chain resilience and reducing exposure to external risks.
Sustainability as a Business Imperative
Campbell noted a major shift in how companies are thinking about environmental responsibility. “Sustainability is no longer a nice-to-have — it’s a competitive differentiator,” she explained. With nine in ten tech companies planning sustainability-focused investments, the industry is actively pursuing greener operations to align with both consumer expectations and evolving regulations.
Facility Upgrades for the Modern Workforce
The survey also showed that 50% of tech businesses are making targeted investments in their physical workplaces. This includes improvements like energy-efficient systems, updated layouts for hybrid work models, and amenities that support employee wellness — such as relaxation zones and upgraded hydration systems.
These investments are more than cosmetic. They reflect a growing understanding that a well-designed workplace is central to employee satisfaction, productivity, and talent retention.
The Bigger Picture
What does all this mean for the future of Canada’s tech landscape?
Campbell put it simply: “This survey reinforces that adaptability, innovation, and values-driven leadership are what will define the next generation of successful tech companies.”
By staying proactive and investing in the right areas — from sustainability and sourcing to people and technology — Canada’s tech leaders are not just weathering uncertainty; they’re positioning themselves to thrive.
