Atari is blending nostalgia with modern tech in its latest release, the Atari 2600 My Play Watch. This unique smartwatch ditches the app-heavy approach of devices like the Apple Watch in favor of a fun, retro-inspired experience. Priced at $79.99, the watch is now available for preorder and is expected to ship by June 10, 2025.
The standout feature of the Atari 2600 My Play Watch is its ability to play iconic arcade games like Centipede, Pong, Super Breakout, and Missile Command. Users can control these games using the touchscreen or the watch’s crown dial, which doubles as a paddle controller. The watch’s interface is fully customizable with Atari 2600-themed artwork and sound effects, adding to its nostalgic appeal.
While the watch includes basic fitness tracking features like step counting, calorie tracking, and a heart rate monitor, it doesn’t aim to compete with high-end smartwatches. Instead, it targets retro gaming enthusiasts who want a wearable that celebrates the golden age of arcade gaming.
The Atari 2600 My Play Watch is an evolution of last year’s Space Invaders My Play Watch, which was launched via a Kickstarter campaign. The new model features a slightly larger 2.02-inch touchscreen, a more robust metal case, and an additional button beneath the crown dial. It also comes with three interchangeable bands featuring retro designs, though these are available only for a limited time.
One notable limitation is the lack of Bluetooth or Wi-Fi connectivity. This means the watch won’t sync with your smartphone or support app downloads, keeping it free from notifications but also limiting its functionality.
For fans of classic gaming, the Atari 2600 My Play Watch offers a charming blend of nostalgia and practicality. It’s not just a smartwatch—it’s a wearable tribute to the games that defined a generation.
