Looking to elevate your marketing skills or spark new creative ideas? On Thursday, July 17th, BrainStation Vancouver is hosting “Marketing Evenings VAN: Building Bold Brands”—an exclusive event featuring Darren Rayner, founder and Head Creative at Magnafire. Renowned for his work with iconic brands like Red Bull, lululemon, and Arc’teryx, Rayner will share his expertise in crafting compelling brand stories that cut through today’s crowded digital landscape.
The event, running from 6:00 to 7:30pm at BrainStation’s downtown campus (455 Granville Street), offers a rare behind-the-scenes look at how world-class campaigns are brought to life. Drawing from his journey—from filming grassroots ski videos to leading creative for global brands—Rayner will reveal how to turn complex brand missions into emotionally resonant, community-driven narratives.
Attendees will dive into three essential pillars of brand storytelling:
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Purpose-Driven Foundations: Learn how to build a brand identity rooted in authentic values and a distinctive voice.
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From Vision to Visuals: Discover how strategic ideas are transformed into immersive, cinematic content that captures attention.
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Sustaining Momentum: Explore how stories, communities, and influencers work together to create lasting cultural relevance.
Enjoy gourmet refreshments, artisanal bites, and a curated selection of beer and wine while mingling with fellow creatives and entrepreneurs in a welcoming atmosphere. Whether you’re a startup founder, marketer, or aspiring storyteller, this is your chance to gain insight from one of the industry’s leading creative minds.
